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Practical insights for powerful nonprofit websites.

❤️📈 Stories + stats are better together
Screenshot from VPLC.org website showing a combination of a personal story and statistics showing a broader picture
❤️📈 Stories + stats are better together

❤️📈 Stories + stats are better together

Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse the content to show impact on your website all year long.When nonprofits talk about impact online, they usually default to one of two approaches (sometimes based on which one feels…
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Screenshot from VPLC.org website showing a combination of a personal story and statistics showing a broader picture
Best of the web 2025 🎆✨

Best of the web 2025 🎆✨

It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and…
January 7, 20264 min Read More
Building your nonprofit brand: A place to begin

Building your nonprofit brand: A place to begin

Nonprofits today are thinking about their brands more and more, and that's a good thing. They're looking closely at the stories they’re telling, the experiences they’re creating, and the way people feel about them. Those perceptions, feelings, stories, and experiences…
December 8, 202511 min Read More
🎯👥 Define your audiences and brand

🎯👥 Define your audiences and brand

 The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
December 8, 20255 min Read More
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Elizabeth Horkley, New York Humanities

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Tim Browning, Hearing Loss Association of America

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Amy Sample Ward, NTEN